MARKETING YOUR HOME

SIR.com

Our listings’ online exposure begins with SIR.com, our corporate website, and cascades through our lifestyle‐focused sites, to our global network of local websites and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe.

Sotheby’s International Realty Affiliate Network

Sotheby’s International Realty’s 21,000 real estate associates in 70 countries with 900 offices represent one of the few, truly interconnected real estate networks. Associates are constantly interacting and meeting new peers through numerous events. Should India SIR associate have a client looking for a residence in any part of the world, we can certainly connect them.

Sotheby’s Auction House

As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year including the most prestigious auctions and exhibitions, where SIR associates are able to meet colleagues and forge connections with auction house clientele.

SIR Mobile App

Sotheby’s International Realty Mobile is our user-friendly GPS-enabled real estate listings app that brings our global collection of luxury homes and expert Real Estate Agents to the palm of your hand. Available on both the Google Play App Store and Apple’s App Store, this powerful mobile tool allows you to search for a new home wherever you are.

Art & home magazine

Art & Home is a literary collaboration between Sotheby’s and Sotheby’s International Realty, showcasing all the elements of an extraordinary life. Published eight times a year, it engages readers with sophisticated content and beautiful images related to the art and real estate worlds. Rich editorial about art, design and extraordinary properties - presented by the venerable brand that is Sotheby’s.

Branded brochures

Sotheby’s International Realty associates have access to a printing platform that not only provides access to a vast amount of Sotheby’s International Realty-branded templates and formats, but it can also quickly deliver a finished product to all Sotheby’s International Realty offices around the world to provide your listing with global exposure in a matter of a few days — just one of the many extraordinary benefits of listing with our network.

Social Media

With over 50 million social impressions worldwide, the Sotheby’s International Realty accounts bring over 300,000 annual visits to SIR.com via social referrers. Featuring thousands of extraordinary properties from over 60 different countries, these social media accounts are rich in attention-grabbing content and loyally followed by thousands of users all over the world. Our local and global social media channels serve as great traffic sources for our website, make it easy to connect with our loyal followers and provide an engaging platform for our associates to communicate.

Media Partnership

To increase exposure for your home and ultimately uncover the right buyer, we have partnered with and distribute properties to the most significant media companies in the world, such as the New York Times and the Wall Street Journal. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.

Email Marketing

We position your property in its finest light to showcase its true value with brand-focused email marketing. The lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our email campaigns.

Art & home magazine

Art & Home is a literary collaboration between Sotheby’s and Sotheby’s International Realty, showcasing all the elements of an extraordinary life. Published eight times a year, it engages readers with sophisticated content and beautiful images related to the art and real estate worlds. Rich editorial about art, design and extraordinary properties - presented by the venerable brand that is Sotheby’s.

Branded brochures

Sotheby’s International Realty associates have access to a printing platform that not only provides access to a vast amount of Sotheby’s International Realty-branded templates and formats, but it can also quickly deliver a finished product to all Sotheby’s International Realty offices around the world to provide your listing with global exposure in a matter of a few days — just one of the many extraordinary benefits of listing with our network.

SIR.com

Our listings’ online exposure begins with SIR.com, our corporate website, and cascades through our lifestyle-focused sites, to our global network of local websites and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe.

SIR Mobile App

Sotheby’s International Realty Mobile is our user-friendly GPS-enabled real estate listings app that brings our global collection of luxury homes and expert Real Estate Agents to the palm of your hand. Available on both the Google Play App Store and Apple’s App Store, this powerful mobile tool allows you to search for a new home wherever you are.

Social Media

With over 50 million social impressions worldwide, the Sotheby’s International Realty accounts bring over 300,000 annual visits to SIR.com via social referrers. Featuring thousands of extraordinary properties from over 60 different countries, these social media accounts are rich in attention-grabbing content and loyally followed by thousands of users all over the world. Our local and global social media channels serve as great traffic sources for our website, make it easy to connect with our loyal followers and provide an engaging platform for our associates to communicate.

Media Partnership

To increase exposure for your home and ultimately uncover the right buyer, we have partnered with and distribute properties to the most significant media companies in the world, such as the New York Times and the Wall Street Journal. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.

Email Marketing

We position your property in its finest light to showcase its true value with brand-focused email marketing. The lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our email campaigns.

Sotheby’s International Realty Affiliate Network

Sotheby’s International Realty’s 21,000 real estate associates in 70 countries with 900 offices represent one of the few, truly interconnected real estate networks. Associates are constantly interacting and meeting new peers through numerous events. Should India SIR associate have a client looking for a residence in any part of the world, we can certainly connect them.

Sotheby’s Auction House

As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year including the most prestigious auctions and exhibitions, where SIR associates are able to meet colleagues and forge connections with auction house clientele.

LIST WITH US


The plan to successfully market your home includes a combination of powerful international digital and print media marketing in the following ways:


  • The Sotheby’s International Realty® network is present in 70 countries having 900 offices and 21,000 sales associates.
  • Your home’s online exposure begins with sothebysrealty.com and cascades to our worldwide network of local websites.
  • The Sotheby’s International Realty cooperative advertising program also leverages high-profile, globally renowned media partners such as The New York Times, Wall Street Journal, Mansion Global, Luxury Estate, Prop Go Luxury, James Edition, Financial Times to name a few.
  • Your listing shall appear on the brand’s signature mobile application - SIR mobile, which is the only luxury real estate mobile app that works anywhere and searches globally.
  • Your listing appears on the Sotheby’s International Realty eGallery which is a real time, dynamic property slide show providing maximum global exposure. eGallery is displayed on flat screens in most Sotheby’s International Realty network offices and Sotheby’s Auction House locations around the world. The touch screen podium and wall mount versions create an iPad-like property search experience within Sotheby’s International Realty office spaces, conference rooms and lobbies.
  • To measure results, the brand provides a property report including view and inquiry statistics from each partner site as well as location to effectively illustrate the activity a property receives online. The properties are viewed an astounding 140,000,000 times across all of our partner sites annually as we target real estate intenders globally.
  • Property brochures are designed, printed and distributed to all the offices in our network and specific auction house locations.
  • With special corporate rates and tie ups, the brand leverages many of the world’s most well-known media publications such as Financial Times, Sotheby’s Art& Home, Robb Report, Conde Nast to name a few to drive awareness in the local and global markets.
  • Additional consumer interest is generated locally and globally through exclusive email campaigns to a large database, social media channels, international and domestic marketing events.